Your blend
Black. Nothing in the way.
Black coffee has nowhere to hide, so we gave it nothing to hide behind. No chicory. Just Arabica, clean and sharp.
Pure Blend · 100% ArabicaNo chicory. Made to drink black.
South Indian filter coffee
Ground after you order. Not before.
Two filter blends: House 70:30 and Pure 100% Arabica. One question picks yours.
Black or with milk?
Ground after you orderShips in 7 days250g makes ~25 cups
Your blend
With milk. No need to whisper.
Hot milk eats weak coffee for breakfast. The 30% chicory gives the decoction body, so the last sip in your tumbler still tastes like coffee. Chicory isn't a dilution. It's the plan.
House Blend · 70:3070% Arabica, 30% chicory. Built to win the fight with milk.
Your blends
Black on weekdays. Milk on Sundays.
You're not one kind of person. Your shelf doesn't have to be either. Get both pouches and decide each morning.
Both pouchesHouse 70:30 for milk. Pure 100% Arabica for black.
The freshness
We don't keep stock.
Most powder
Roast→Grind→Warehouse→Shelf→You
Tattva
Roast→You order→Grind→Pack→Ship
Most coffee powder is ground before anyone orders it.
Ours is ground and packed after your order lands. Not a day before.
You'll notice the difference when you cut the pouch open.
It ships in 7 days. That's how long doing it in this order takes.
Filter coffee asks for 10 minutes. We ask for 7 days. Same idea, one size up.
The enemy
Instant is a shortcut past coffee.
Instant coffee is coffee someone else brewed, dried into granules, and sold back to you.
You save 10 minutes. You lose the part where it becomes coffee.
Nothing against fast. We'd just rather the brewing happened in your kitchen.
The pouches
Two blends. Two answers.
Both ground for a South Indian filter. Both in a resealable pouch with a brew guide inside. ~25 cups per 250g.
70%Arabica30%Chicory0%Instant
House Blend
For filter coffee with milk.
- Ratio
- 70% Arabica, 30% chicory
- For
- Hot milk, tumbler, dabara
- Tastes
- Thick. Bold. Toasty.
100%Arabica0%Chicory0%Instant
Pure Blend
For coffee you drink black.
- Ratio
- 100% Arabica, no chicory
- For
- Black, hot or over ice
- Tastes
- Clean. Sharp. Bright.
Still deciding? One question is faster. Black or with milk?
The Standing Order
Kit once. Coffee every month.
A [X]g pouch every month, each one ground for that month. The first box also brings everything you need to brew it.
Minimum commitment: 3 months, paid once, upfront. Pick your blend at checkout.
Start the Standing OrderYou drink coffee every morning. Buying it one pouch at a time was always the odd part.
The ritual
Brews in 10. Wakes you in 2.
The Ten-Minute Drip
Load
2 heaped spoons into the top chamber. Press flat with the plunger.
Wait
Pour 120ml of just-boiled water over it. Lid on. Leave it 10 minutes.
Pour
1 part decoction, 3 parts hot milk. Taking it black? Hot water instead of milk.
Pour it between tumbler and dabara until it froths. The height is not optional.
On the Standing Order? The decoction maker and dabara set arrive in your first box.
The receipts
10 months in.
80%
of customers ordered again. 8 in 10.
250+
orders shipped in 10 months.
[X]
batches roasted. Every one ground after an order, never before.
Small numbers. We count every one.
The original
Slow coffee. Before the hashtag.
Hot water, ground coffee, gravity, 10 minutes. That's the whole method.
South Indian kitchens ran slow drip every morning, long before pour-over became a personality.
Your grandparents did this daily. They just didn't post about it.
It was never retro. It was early.
The objections
Fair questions.
“I don't have a filter.”
Any steel South Indian filter works. Or start the Standing Order and box 1 brings one.
“Which blend do I get?”
Black: Pure Blend. With milk: House Blend. Can't decide: both.
“Why 7 days? That's slow.”
We don't grind until you order, so your pouch starts from beans, not a shelf. Faster would mean grinding in advance, which is the one thing we won't do.
“Why chicory? Isn't that cheating?”
Chicory gives the decoction body, so it holds up against hot milk. Drinking it black? That's why the Pure Blend has none.
“How is this different from my local store's powder?”
Theirs was ground before it reached the shelf, and nobody there knows when. Ours is ground after you order, so the answer is “this week.”
The reviews
In their words.
Reviews are brewing. Slowly, like everything else here.
First order
The First Pouch.
Never used a filter? Start with 250g of either blend.
The brew guide inside assumes you've never done this before.
No filter at home? The Standing Order sends one in box 1.
You order. Then we grind.
In that order.
Pick your blendGround after you orderShips in 7 daysPan-India
FAQ
Can I put milk in the Pure Blend?
You can. It'll taste thinner than the House Blend, which has chicory for exactly that job.
I just ordered. When does it ship?
Within 7 days. We grind and pack your pouch first, then it goes out.
Do you deliver to my city?
We ship pan-India.
How long does a 250g pouch last?
About 25 cups. At one a day, most of a month.
Will it work in a French press or moka pot?
It's ground for a South Indian filter. Other brewers will work, but the filter is what it's made for.